Junk Food Brands Encourage Tiktokkers To Market Products For Them Researchers Say
Health food experts say that, given the video hosting service’s popularity with children, policies are needed to protect them. Researchers found that unhealthy food and drink brands are encouraging TikTok users to market their products for them - effectively turning them into “brand ambassadors” -as well as using their own accounts for promotional activity. They assessed video content posted on the social media platform. Their findings were published by BMJ Global Health....